Thursday, 12 September 2013

Favourite Advert Of All Time

Hi All,

This is a question I am always asked, so I thought I would share my favourite advert of all time with you. This is an incredibly hard choice as there so many brilliant adverts and campaigns out there, especially at the moment.

After much deliberation I have decided and I actually have two, one is a TV advert and the other is a Viral Video. If you haven't seen these adverts before then I highly recommend you watching them in the links below.

Honda- The Cog
This advert by Honda has always been one of my favourites. I remember the first time I watched this advert and I was amazed by it. The advert was released in 2003, making me only 11, but I still remember seeing it and being fascinated by how clever it was. The concept it based on a Rube Goldberg machine which includes various car parts with them all connecting and linking together, showing the process of how a Honda is built. The advert flows so well and you are entranced right until the very end. Whoever came up with this idea is a genius and the thought process behind each movement must have been huge. The campaign itself was very successful and was broadcast on TV and in Cinemas. Cinema advertising is my all-time favourite type of advertising but I will talk about this in a later blog. I believe this advert is a classic, and whenever anyone asks me what my favourite advert is, I will always respond with this. The music at the end of the advert also makes it for me, as it is the only music throughout; it really stands out and tops it off perfectly. Watch it below.

Views: 5,286,488
Likes: 21,423
Posted: Jul 29, 2009

Dove- Evolution
My other favourite advert is Dove's Evolution Viral Video. I was introduced to this video during University by one of my lecturers as they recommending watching it and I thought it was amazing. The message of this advert is so strong and so cleverly put together, it really sticks in your mind. The campaign shows the photoshop altering of a women's face before and after it is retouched as it is for magazines and TV in todays society. This message is such a controversial and talked about subject and Dove have handled it really well, making you question society and indeed, beauty. The last line of this advert reads 'No wonder our perception of beauty is distorted.' As someone who regularly uses photoshop it is incredible to see the difference it can make to everyday images and faces. The sheer speed of the video and how quickly it changes amazes me. As well as the Evolution advert, Dove have also produced another more recent campaign in which others see your beauty even when you don't by the use of sketches. It has more views in total than both of the adverts I have shown you today and was understandably widely successful. This advert is truly touching and I will leave a link below if you want to check it out. 

Views: 16,347,365
Likes: 27,965
Posted: Oct 6, 2006

So there you have it, my favourite adverts of all time for you. The two adverts I have chosen haven't been picked because they are necessary the best quality, biggest production value or funniest; I have chosen the adverts which have stuck in my mind over the years and that I find myself going back to YouTube to watch over and over again. Those are the successful adverts in my mind, the ones that still have the reach even when the campaign is over. 

If you liked these adverts or have favourites of your own leave them in the comments section below or Tweet me. 

Click HERE to see the other Dove- 'Beauty Sketches' video I talked about earlier.

Cya x


  1. Hi Charlotte,
    Mine favourite has to be this one:

    Love when an ad brings back childhood memories - I've been saying the tag line to this commercial for going on 10 years now. Absolutely no idea why, but I guess thats the power of advertising.

    1. Thanks for sharing, I like this one too! :)

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