Thursday, 9 January 2014

My Favourite Advert Of 2013


As some of you may know I work in Advertising and did my degree in Advertising, so it's safe to say I always keep an eye out for good adverts, and 2013 was a fantastic year for adverts.

A lot of you seemed to like my 'Favourite Advert Of All Time' post, in fact it's the most viewed post of my entire blog. So I hope you enjoy my favourite of 2013!

This was a HARD choice, but I chose the one that I probably watched the most, shared with the most people and which really captured my heart.

So... My Favourite Advert of 2013 is Chipotle's -  'The Scarecrow'

Views: 11,802,315
Published: Sept 11, 2013
Likes: 61, 103

What It's About
This advert is for the Mexican restaurant 'Chipotle' and primarily promoting their restaurant and new app 'The Scarecrow.' The advert promotes a healthier lifestyle and how Chipotle only use natural ingredients/sources for their food. It follows the story of a Scarecrow working for 'Crow Foods' who source their ingredients unfairly whilst hiding the truth & he wants to make a change.

The style of the advert is quite unique. It is almost a short animated film which follows a journey and you are entranced right until the very end. It's funny how you can feel emotions for animated characters. The one part that gets me every time is that poor cow, the look in his eyes is heartbreaking.

Why I Like It
Firstly I think the music is incredible. The Fiona Apple Cover of 'Pure Imagination' is haunting & fits with this PERFECTLY. It's so creepy and emotive & even has the little up beat part of the song where the healthy food starts to kick in.

Another thing I like is the message. I myself am vegetarian, for no other reasons apart from the fact I don't like the taste of meat.. but even so.. it puts the restaurant in a good light. They do things differently which I like.

I like the fact it's animated, it's not so much a shouty message as it would be with real life animals, people & factories.  It's such a powerful message they are trying to portray; that we don't know what is going on behind closed doors, and it is done so cleverly. It in no way seems like it is shoving a message down your throat or preaching something. It is done with style that really makes you think.

I shared this advert AS SOON as I saw it and everyone loved it just as much.

Chipotle was honoured to see I chose them as you can see below:

So were the animation studio who made the advert:

So that's my favourite advert of 2013. What do you think?

Do you like it? What's your favourite advert of 2013?

Cya x


  1. I don't think we have this restaurant in Ireland unfortunately! I think my favourite ad this year was the ad with George Clooney for a coffee brand. It was funny and very clever.
    Thank you for your comment on my blog doll, I am following you back on GFC and Google+ :)


  2. This is master class! Thanks for reminding me if this!

  3. Great post
    Wanna follow each other via gfc &bloglovin

  4. wow this is so beautiful! thank you so much for sharing I think I'm going to go share this to everybody now as well!!

  5. I didn't know that you study advertising. That must be so interesting. I loved reading how you analyzed the scarecrow ad!


  6. hello darling, i have just discovered you blog, would u like to follow each other on gfc and facebook??? I always follow back, xoxo

  7. I've actually never seen this advert before but I really like it. It's probably not one that I'd want to watch more than a couple of times though.

  8. Such a cute advert! :)
    Have you seen my new post - Goldie Locks Hair Extensions?
    Check it out at ♥

    Stay beautiful doll xoxo

  9. aw I haven't every seen that advert but its so cute. im a vegetarian so I love the fact that their advertising that they Don't hurt their animals :)

    also im a new blogger so could you check out my posts and let me know what you think of them :)

  10. As odd as this sounds I have never seen this advert before haha! loved it thought the music is great xx

  11. wow that was amazing! I love chipotle! That was really cool! I love your blog!
    Zoha xx

  12. Hello! Just wanted to let you know that I nominated you for a Liebster Award here:

  13. Hi dear, great post, ^_^..-- would you like to follow each other on GFC and bloglovin? i follow you now=)

  14. We've never seen this one before but we love it!! We don't really have a fave advert, but we always love the m&m ones

  15. I haven't seen this advert before :/ oops. Nice review of it though Hun, studying in advertising sounds a lot of fun & pretty interesting.
    Maybe Its Megan Leigh xx

  16. Aw this is such a cute advert! I really love your blog so I've nominated you for a Liebster award! If you'd like to check it out and continue you it- feel free!

    Hope you had a lovely week!

  17. wow wow wow. The animation was so sad for me, especially when they showed the cows all locked up and the chicken being injected with hormones :(. I mean i KNOW that's just reality, but the mix of the music and the scarecrow's sad face really captivated me. I love the message and I love the style. You're right this has got to be one of the best adverts of 2013. I love eating fruits and veggies, thanks for reminding why!

    I've just followed you via GFC, looking forward to your next post love!

    xoxo, Mango ❤
    MangoRabbitRabbit's Blog | Valentines Day Outfit

  18. No wonder why this advert is your favourite. I watch it for the first time and I think the combination of this advert is the best so perfect :) xxx

  19. Love your blog!! I've nominated you for the Liebster Award!
    Head over to my blog to check it out :)

    -Renee xxx


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