I'm always on the lookout for fantastic adverts to share with you and this one is just beautiful.
A few weeks back now I saw an article on the new P&G advert for the Winter Olympics, so watched it and I was mesmerised. I have also seen this on TV in the last few days so look out for it!
If any of you remember back to the 2012 London Olympics and the P&G - Thank You Mum advert, you will know exactly why this is such a beautiful advert. For those who haven't seen it or would re-live it. See below:
Warning.. it's an emotional one..
Is anyone else crying?
The whole advert is perfect, everything about it. It is just amazing, it's so emotive and pulls at every heartstring.
I absolutely love the mum angle they have taken because so many people can relate to it and P&G's products are all household related so this advert will really reach out to Mums.
The ends gets me every time, especially when the mum is crying hugging her gymnast daughter, that's the bit that sets me off. And the music.. the buildup! Ahhh it's all just lovely really. Warm and fuzzy feelings all around.
So.. Winter Olympics
This year is the 2014 Winter Olympics and P&G have recently released another 'Thank You Mum' in regards to the Winter Olympics. See the perfectness below.
Stats Views: 12,270,103
Published: Jan 5, 2014
Likes: 26, 986
What do you think of these adverts? I'd love to know your thoughts?
As some of you may know I work in Advertising and did my degree in Advertising, so it's safe to say I always keep an eye out for good adverts, and 2013 was a fantastic year for adverts.
A lot of you seemed to like my 'Favourite Advert Of All Time' post, in fact it's the most viewed post of my entire blog. So I hope you enjoy my favourite of 2013!
This was a HARD choice, but I chose the one that I probably watched the most, shared with the most people and which really captured my heart.
So... My Favourite Advert of 2013 is Chipotle's - 'The Scarecrow'
Stats Views: 11,802,315
Published: Sept 11, 2013
Likes: 61, 103
What It's About
This advert is for the Mexican restaurant 'Chipotle' and primarily promoting their restaurant and new app 'The Scarecrow.' The advert promotes a healthier lifestyle and how Chipotle only use natural ingredients/sources for their food. It follows the story of a Scarecrow working for 'Crow Foods' who source their ingredients unfairly whilst hiding the truth & he wants to make a change.
Style
The style of the advert is quite unique. It is almost a short animated film which follows a journey and you are entranced right until the very end. It's funny how you can feel emotions for animated characters. The one part that gets me every time is that poor cow, the look in his eyes is heartbreaking.
Why I Like It Firstly I think the music is incredible. The Fiona Apple Cover of 'Pure Imagination' is haunting & fits with this PERFECTLY. It's so creepy and emotive & even has the little up beat part of the song where the healthy food starts to kick in.
Another thing I like is the message. I myself am vegetarian, for no other reasons apart from the fact I don't like the taste of meat.. but even so.. it puts the restaurant in a good light. They do things differently which I like.
I like the fact it's animated, it's not so much a shouty message as it would be with real life animals, people & factories. It's such a powerful message they are trying to portray; that we don't know what is going on behind closed doors, and it is done so cleverly. It in no way seems like it is shoving a message down your throat or preaching something. It is done with style that really makes you think.
I shared this advert AS SOON as I saw it and everyone loved it just as much.
Chipotle was honoured to see I chose them as you can see below:
So were the animation studio who made the advert:
So that's my favourite advert of 2013. What do you think?
Do you like it? What's your favourite advert of 2013?
Quick little post today, I just had to share something with you.
My last post was about the new John Lewis Christmas Advert. If you haven't seen yet yet, WHY NOT. Take a look at my last blog post and you can see it there. Well anyway, a video has come out about the making of the advert and it is astonishing!
I cannot believe the amount of effort that went it to it, no wonder it cost 7 million! Each take a different movement and each piece of the set has been designed individually and from scratch. I thought it was computer animated, so seeing this has totally shocked me. The amount of time and effort put into this is incredible and they should be very proud of the result.
I want to share this with you all so click the link below and see the video of how this amazing, tearjerking advert was made. Enjoy!
So, the wait is over. The John Lewis Christmas advert is here.
I wait all year for the Christmas adverts, it is the one time of year that retailers know they have to get right and pull out all the stops to outdo their competitors. John Lewis have held the top spot for a while in the UK, and their adverts have now become almost iconic with people waiting all year for them and waiting to see what emotive advert they produce. I am one of these people. I have loved John Lewis' adverts from the start and throughout the year, not even around christmas time, I find myself searching for all of the adverts on YouTube and watching them from beginning.
So, if you are wondering why I am writing this blog post when it isn't even Christmas yet, it is because John Lewis have released their christmas advert. Yes people, it's been released!! It is due to be released on TV during the X Factor on Saturday night, however it has been released online for all of us searching for it prior. John Lewis have actually bought out the entire advert break during X Factor, which the agreement of Simon Cowell, to make sure their advert is memorable and everyone is talking about. Which I'm sure they will. Watch the new 2013 John Lewis Christmas advert below:
The advert tells the story of a bear and a hare around Christmas time. The advert is animated so is quite different to anything they have done before. It shows the bear not in the Christmas spirit, whereas his best friend the hare is trying his very hardest to get his best friend in the spirit so they can enjoy it together. The advert shows all the other animals enjoying decorating the tree etc but the bear yawning. It is soon clear the bear is going into hibernation, and will always miss christmas due to his sleeping patterns and is therefore not aware of how enjoyable christmas can be.
The advert really pulls on your heartstrings when the hare is looking at all the other animals enjoying christmas day and he is so upset his best friend can't be there. The next thing, the bear comes along with a huge smile on his face after receiving the hare's present of an alarm clock to wake him up just in time for Christmas. And they all live happily ever after. Of course.
The advert cost a whopping 7 million so I do hope they sell a lot of those alarm clocks!
Something I think John Lewis do perfectly with their adverts is the music choices, this again is a perfect choice and I'm sure this cover of Keane's 'Somewhere Only We know' by Lily Allen will be a hit, as all the other iconic, slowed down, covers are. The music is so emotive and beautifully fits with the story. The music for last year's snowman advert particularly stood out to me because it was so entrancing, it made the advert.
Their adverts are so iconic, and are always known for being a tearjerking and emotional. They could be criticised for being very repetitive and following the same story, which is some cases they do. A lot of John Lewis christmas adverts follow the same story for finding the perfect christmas gift for your love ones, which this new advert follows too. However, John Lewis know if they feature products in their adverts, people will buy them, which is exactly what happens. This alarm clock will now be on everyones Christmas list.
As much as I do love this advert, and think the animation and disney like style really sets it apart from anything they have done before, I do prefer some of their other christmas adverts. My all time favourite one (and this is a hard choice) is 'The Long Wait' and I know this is a similar view of many others. The advert shows the boy impatiently waiting for Christmas and when the day is finally here, he cannot wait a minute longer. You assume he is waiting for Christmas all the time, but in fact he is waiting to give his parents the present he has bought him. It is such an emotive advert I do remember I did actually shed a tear at this one, because it is unexpected. Watch it below:
There have been many other brilliant John Lewis Christmas adverts and another favourite of mine is the Sweet Child Of Mine 2009 advert, I absolutely love the transition at the end, it works perfectly. Here are their 2008, 2010 and 2012 adverts for you to have a look, and probably cry at.
I'm sure there will be many more Christmas adverts I will love and I'll make sure to share the best ones with you! So that's it, another long year of waiting for the John Lewis Christmas advert is upon us.
And remember, give someone a Christmas present they'll never forget!
As you may know, I love a good Viral Video and this one does not disappoint. I don't know how I haven't seen this advert until this week, and some of you may already have seen it, but if you haven't I highly recommend you watching it. This advert for 'True Move H' is just beautiful and very touching. The story follows how an act of kindness can have an effect many years later. It is a very emotional advert, so get your tissues out if you are going to watch it, with the last line reading 'Giving is the best communication.'
The advert was an instant success and it has already been viewed over 12 million times on YouTube, with numerous articles and tweets about the infamous tearjerking video.
Anyway I am going to stop talking now and just let the advert speak for itself. Below I will be posting links which talk further about the advert. Enoy!
